Joint Operations recently spoke with David Penford at Clockwork Marketing and Events to discuss what makes a successful Orthopaedic conference.
With over 25 years’ experience in planning and delivering successful conferences, David and his team are well versed in providing a first-class service for UK surgeons.
David began his career in the publishing industry where as part of his role he organised events and conferences for B2B car magazines. Following this he set up his own event management business, with a focus on the motor industry. It was at one of these events that he was approached about organising a medical conference at Wentworth Golf Course. Here he met prominent UK Orthopaedic surgeon, Mr Tim Spalding, and the rest as they say is history.
The Orthopaedic arm of Clockwork Events now represents up to 50% of David’s business and the conferences that Clockwork Orthopaedics organise are well recognised and respected within the industry.
We asked David for his thoughts on what makes a good Orthopaedic meeting. He said:
- Securing a well-respected faculty
- Ensuring high quality educational value and encouraging discussion and interactivity
- Hosting workshops to allow delegates to take a hands-on approach to equipment and products
- Providing ample opportunities for delegates to mingle with a wide range of conference speakers and peers
David acknowledged that he has seen significant changes to the way that events are run over the last ten years. He commented that Orthopaedic events now tend to be more focused, specialised events with 100 – 150 people in attendance, rather than the large scale generic healthcare events of old.
David also spoke about the importance of education over exhibition. Companies spend a large amount exhibiting at events but as David pointed out, manning a booth is simply not enough anymore. Maximum value comes from showing products in a practical way on a stand, at a workshop or via a speaker as part of the main event programme.
So, what’s on the cards for Clockwork Marketing and Events in the future? David plans to continue to develop the Orthopaedic side of the business and is currently considering the addition of a digital training programme in the form of webinar and live broadcasts to provide an online provision for virtual attendees. David is also open to the idea of expanding into other medical specialities.
For more information on Clockwork Orthopaedics and their upcoming event schedule please visit: http://www.clockwork-uk.com/pages/conferences.php